
What is Visual Impact for Women by Rusty Moore?
Visual Impact for Women is a workout program to help women get the slim, fit, and feminine physique. It’s all about getting toned, not getting big muscles.
Who is Rusty Moore?
Rusty Moore runs Fitness Black Book, a site dedicated to the lean, “Hollywood look” that receives a quarter million page views per month. He has nearly 20 years of fitness experience. You can read my interview with Rusty where he discusses his philosophy in more detail.
What did I like about Visual Impact for Women?
Visual Impact for Women includes an outline of how to use strength training and cardio to really burn fat and get toned muscles. Additionally it tackles a lot of fitness myths so that you get a clear picture of how to get a great body. Finally, there are tips on short term strategies to look your best as well as detailed routines for all types of people, whether you like to exercise at home or at the gym.
What didn’t I like about Visual Impact for Women?
In my opinion, every aspect of Visual Impact for Women is very well done. However, consider yourself warned that this is not a program for bodybuilders or women who want big, bulky muscles. Additionally, some tips are a bit controversial. For example, there’s a chapter on losing muscle mass on purpose.
Is Visual Impact for Women an effective exercise program?
I’ve had great success with the men’s version of this program and Visual Impact for Women outlines an approach I recommend to any woman trying to get fit.
Who should use Visual Impact for Women?
Any woman who wants a slim, feminine look. Any woman looking to get fit without building big muscles. Any woman who may have struggled with other diet and exercise programs who’s ready for something different.
Bottom Line Recommendation
I highly recommend Visual Impact for Women. If you’re ready to get a lean, toned body, then give it a shot!

I am interested in the “Visual Impact for women” programme, although I don’t want to be bulky, I do like the “atheletic” look. Will this programme work for me?
I also can’t find the “Add to chart” button on Rusty’s website for Visual Impact for Women – please help.
Benita
Benita,
Visual Impact for Women is all about the slim look so it should fit your desire to get in shape without getting bulky.
To buy the product, go to Visual Impact for Women, scroll to the very bottom of the page, and you’ll see the Add to Cart button in yellow, just above Rusty’s signature.
Let me know if you have any questions.
Dave
I ordered the whole program for $47 buy I am unable to get access to it at my computer can u send me a new link so I can redownload it
Linda,
You’ll have to contact Rusty Moore:
http://visualimpactforwomen.com/contact/
Dave
Dave,
I’m toying with the idea of doing this program after I complete New Rules sometime in early April. I’ve heard only good things about it and I know you’ve had success with the men’s version of the program.
~Toni
Toni,
There’s a ton of good info in there and it’s how I recommend most women train as well. I’m trying to convince my wife to fully adopt everything but it’s challenging to find the time and energy to commit to a program when she spends her days chasing around a 2 year old. Right now she’s focused on the cardio program that comes with Visual Impact for women.
Dave
Dave,
Looking at the photo of your wife, she looks just fine to me. It is hard to commit to a program when the kid(s) are so little. It’s amazing how much a little one can totally zap your energy. I didn’t get *really* serious about my fitness until about six months ago when my youngest was five (!) so I can totally relate. Cardio will keep her lean and it’s much better than doing nothing IMO. I’m definitely thinking about doing Visual Impact. I’ve only heard good things about it.
~Toni
Toni,
Good to hear my wife is getting a 3 year start on you. You’ve certainly had great success so hopefully she’ll emulate your success. Cardio is good for staying fit and overall health, but strength training has benefits as well. We’ll see how things go.
Dave
Dave,
In regards to this program (Visual Impact) being a split routine, isn’t that better for an intermediate lifter (lifting for more than a year plus) than a beginner like myself?
Granted, by the time I’d be doing this program (hypothetically), I would be lifting weights for about eight months but I still consider that a beginner level.
~Toni
Toni,
It’s not a split routine like bodybuilders use where one muscle is trained each day. Instead it’s a 2 day split with 3 muscle groups worked each day. This is designed to be done 3-4 times per week switching between each split. I think you’ll have done plenty of training by then where this routine could help improve your strength. However, if you like hitting all the muscles in one day, then hold off for now.
Dave
Dave,
Is this program more for aesthetics or does it help you gain strength? I’m all for looking good but appearance is a direct consequence of fitness IMO and I’m primarily looking to get stronger.
Also, are the routines very time-consuming? I know you don’t have loads of time to workout due to RL things like: work and family. The program I’m doing now has me exercising for under an hour. I really don’t have more time than that currently.
~Toni
Toni,
It’s definitely built around aesthetics but the nature of the workouts will help you get stronger. It’s not designed to be overly time consuming. You should be able to get workouts done in under an hour. If not, I’ll gladly help you modify the approach to get there. On the men’s side, I do an hour on Saturday and Sunday and 30 minutes on Tuesday and Wednesday for strength training. I do 30-45 minutes of morning HIIT on Tuesday and Thursday. So I fit in about 4-4.5 hours of exercise per week using Visual Impact Muscle Building. That will probably decrease to 3-3.5 hours when I go into maintenance mode in a few more months.
Dave
Is it just me or does the weight training part take FOREVER? I keep wondering if maybe I’m missing something, but if you take up to 5 reps for 5 sets and you are resting 1 minute in between-this alone can take 90 minutes. There is no way I want to be in a gym for 90 minutes unless this includes the cardio, too. Advice please.
Pene,
On day 1, there are 5 exercises. 5 sets of those exercises means you’re performing 25 sets. If the average set takes 30 seconds and you rest a minute between sets, that works out to 38 minutes. If you rest a minute and a half, that’s 50 minutes. Throw in 2-3 minutes of planks and you’d be doing 40-53 minutes of weight training.
On day 2, there are 6 exercises. 5 sets of those means you’re performing 30 sets. At one minute rest, that works out to 45 minutes. At one and a half minutes, it’s an hour.
If that’s still too much weight training, then you could either reduce the number of sets or reduce the number of exercises. More sets just helps you get stronger faster. So if you’re not in a rush, then only do 3 sets per exercise. Alternatively, you could reduce the number of exercises. Obviously the variety in exercises can help hit your muscles in different ways, but some focus on smaller muscles that you might be less concerned about.
I’m happy to help you craft a routine based on the VI for Women principles if you’d like.
Dave
Dave,
VI for Women isn’t based on working out the “mirror muscles”, is it? I’m not particularly interested in a program that focuses on exercises such as bicep curls, etc. I know you had stated that it was based on *both* aesthetics and strength. Just needing a clarification.
~Toni
Toni,
VI for Women is definitely more about getting a toned and defined look than it is about strength. However, based on the way the routines are structured, you’ll get stronger. They go in tandem. Bicep curls are one of the recommended exercises but the beauty is that you can substitute if you’d rather not focus on biceps.
Dave
Hi Dave,
You said to Pene that you could help her craft a VI workout, could you do the same for me as an example please?
I wanna make sure my girlfriend likes the style before I buy it
Cheers
John,
I can give a little guidance but obviously it wouldn’t be right for me to disclose the entire program. The program combines low rep, heavy weight training with cardio to build lean muscles and burn fat. The routines are structured as 2 or 3 days splits and can be done at home or at the gym. What other details would be helpful to know?
Here’s a post I did on VI for Women as a reference point:
http://www.notyouraveragefitnesstips.com/best-workout-routines/best-weight-loss-workout-routines-for-women-at-the-gym-at-home
If your girlfriend gets the workout, I’m happy to help come up with something more personalized based on the programs recommendations, her goals, equipment, etc.
Dave